DIGITAL BUSINESS MODEL

AI & Digital
business models. 

AI will have a large impact on business models, both in terms
of cost-saving measures and potential new revenue streams.
But there are also many risks that need to be considered.

AI AND DIGITAL

The transformation of digital business models

The obvious first contribution is the potential for reducing costs through automation and streamlining of processes, as well as using AI to reduce manual labour costs associated with customer service. Even companies operating online cannot escape the impact on their business models. AI will also transform how businesses operate by increasing their reliance on more advanced data. For instance,
AI-powered analytics can provide companies with invaluable insights into their customers’ behaviour and preferences; this data can then be used to create more tailored products or services and to anticipate trends. As we’ve seen in recent weeks, AI will no doubt lead to the emergence of entirely new business models that leverage advanced technologies such as machine learning and natural language processing (NLP).

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Boost your business with our bulk email marketing services with personalised onboarding. Create stunning emails using templates, target customers with automation and segmentation, and optimise campaigns with real-time analytics.

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